SAN CLEMENTE, CA / ACCESSWIRE / June 18, 2014 / Monster Arts, Inc. (OTCQB: APPZ), a leading mobile marketing and app technology innovator, announced today that it has completed development of, and has delivered to its clients, Union Supply Group, Inc. and Union Supply Media (USM), the User Interface App and related AppStore for a new generation of custom tablets designed specifically for use inside state and federal correctional facilities. Currently, these tablets, which run a secure proprietary version of the Android OS and Monster Arts' built-in and embedded Interface, are already approved for use and in the hands of inmates in several state prison systems, and give inmates access to pre-selected content, including music, videos, books, games, lifestyle and educational apps, in this way enabling inmates to purchase and obtain “digital goods” through their authorized use of tablets and other mobile devices.
In addition to the secure version of the Android OS, there are other custom sub-applications written and designed by Monster Arts for USM as part of this project, each including patent pending technologies that allow all media content to be securely transferred to only the specific tablet being used as part of the inmate’s purchase transaction. USM, itself, is quite pleased with the end product, recently stating, for example, that Monster Art's approach with respect to the custom tablet’s movie purchase options "hit it out of the park."
Presently, correctional facilities in several states already allow the inmates to order media content via the existing inmate-only land phones and utilizing USM's systems that debit each inmate user’s pre-funded account balances. However, because inmates cannot currently place an order for media content by selecting content and paying for it in one transaction and in real time, the new tablet, enhanced by, the Monster Arts’ User Interface App and based on Monster Arts' own App Hysteria(r) technology and other proprietary applications, represents a significant improvement on existing products and technology. More specifically, to facilitate the user ordering process via the USM System, USM can now utilize the Monster Arts’ designed app technology to deploy a media content catalog and wish list management application on each user inmate’s tablet. Inmates will use this Android app, called “U/Shop”, to search for content and to compile and add to their wish lists so that the actual ordering process on each tablet is more efficient and user friendly. In addition, inmates using U/Shop will soon be able to track their media account purchase credits and content orders in an easy to use, self-managed model.
Monster Arts sees a great potential and societal value in helping to create a mobile technology informational and e-commerce system that will assist inmates with acquiring educational and entertainment tools via a smart tablet. According to the most recent annual Correctional Populations Survey, adult correctional authorities supervised or housed about 6,977,700 inmates as of year-end 2011, which translates into about 2.9% of adults in the U.S. (or 1 in every 34 adults). In the U.S., incarceration is one of the main forms of punishment, rehabilitation, or both, for persons who commit felonies or other offenses.
"We see this relationship as a way of getting our suite of apps, causal games, and utility resource apps into the hands of individuals that can truly benefit from their usage," commented Monster Arts CEO Wayne Irving II. "This deal represents an important accomplishment for our business development efforts, and we are excited to launch this project under the Monster Arts development team umbrella. I personally believe that helping to incorporate mobile technology into the prison system can become a powerful tool for our legal system, and more generally for society, as we attempt to achieve the overall goal and objective of inmate rehabilitation. In addition, we see applications for similar products on the horizon for other user-groups and organizations, such as schools, universities and the military, to name just a few."
Irving went on to point out the larger implications that this new product may have for prisoner-related purchases and commercial transactions, observing that "one existing constraint that all vendors to these prison populations must contend with is that each inmate is limited to something like 15 lbs of durable goods purchasing power per quarter. By opening up the digital doors for downloading 'weight-free' entertainment and educational media content, the 15lb barrier and associated glass ceiling for revenues per quarter barrier has now been broken, with what could well be monumental positive impacts for companies that develop and provide content like ours."
About Monster Arts, Inc:
Monster Arts is a leading mobile marketing and app technology innovator, designing a variety of mobile apps and games for purchase and download by the retail consumer and assisting business clients with online marketing through its Travel America Visitor Guide app and website network, mobile app design services, crowd funding consulting services and marketing, management and promotions services, and now professional printing and graphic design services. Monster Arts owns 100% of Travel America Visitor Guide, a travel destination website and Smartphone app network. Monster Arts is also the proprietary developer of the media delivery system and AppStore known by the brand AppHysteria(r).
More information about Monster Arts can be found by visiting the company's website located at http://www.monsterarts.net/
About Union Supply:
Union Supply Group, Inc. (USG) with headquarters in Rancho Dominguez, California, is one of the nation's largest durable goods retailers/distributors into the nation’s corrections system. Hoovers.com reports that USG does more than $120M in annual sales. USM has responsibility for developing and maintaining all hardware, software and equipment required to securely sell a wide variety of corrections-appropriate media content and applications to inmates in correctional facilities around the country.
Safe Harbor Statement:
Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including, but not limited to, the risks associated with the management appointment described in this press release, and other risks identified in the filings by Monster Arts, Inc. (APPZ), with the U. S. Securities and Exchange Commission. Further information on risks faced by APPZ are detailed in the Form 10-K for the year ended December 31, 2012, and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the U. S. Securities and Exchange Commission at http://www.sec.gov. The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Monster Arts does not undertake any obligation to publicly release the any revision to these forward-looking statements that may be made to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.
Source: Monster Arts, Inc.
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