Contiki Continues to Give Back to Ocean Conservation with Launch of Storytellers Video
For every 250,000 view benchmark, Contiki pledges to sponsor another turtle in their partnership with The Sea Turtle Conservancy in Tortuguero, Costa Rica
Toronto, ON / ACCESSWIRE / May 21, 2014 - With the belief that storytelling has the powerful ability to inspire change, Contiki Holidays has released an inspiring new campaign video with footage from their recent Earth Month adventure to Costa Rica (contiki.com/storytellers). Featuring a group of twelve young storytellers from around the world, the short film highlights the newest Contiki Cares partnership with The Sea Turtle Conservancy to weave a tale of conservation, adventure and the privilege that young travellers have to give back to the places they travel to.
To encourage viewers to share the video with their peers and raise awareness of the human dangers currently facing sea turtles, Contiki had pledged to sponsor a turtle as each 250,000 view benchmark is reached globally. The sponsorship funds raised are supplementary to the turtle Contiki is already sponsoring in the Tour de Turtles, an annual event in which researchers track the migration of sea turtles in order to better understand their nesting habits.
"The storytellers were so inspired by their journey throughout Costa Rica and it showed through the incredible stories they each told in their own unique way," said Alastair Campbell, Contiki Global Brand Director. "Now through this new video, we hope to not only raise more funds for our conservation project with The Sea Turtle Conservancy, but also to continue raising awareness surrounding the issues facing sea turtles and how their endangerment affects all life on earth."
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For more information on the Storytellers and to learn more about their individual experiences, check out contiki.com/storytellers.
It was up to them to tell the story - now it's up to you to share it.
About Contiki Holidays
Contiki is the world leader in youth travel experiences, a brand that is all about discovery, epic moments and making every second count. Our journeys unlock the local way of life in each and every destination we visit, and with over 300 trips in more than 50 countries, we see every day as the start of a new adventure.
Contiki is a part of a joint initiative with The TreadRight Foundation, a not-for-profit foundation established by The Travel Corporation to encourage sustainable tourism within our own family of brands and in the places we visit. To date, TreadRight has donated more than US$2 million to sustainable tourism projects around the world. To find out more about our work with TreadRight visit: www.treadright.org
Marie Anne MacRae
Director of Public Relations
PR & Digital Media Specialist
Contiki Holidays Canada
416-322-8468 ext. 7297
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