President of SOLLiD Cabinetry in Tempe, Arizona, Justin Riggs and CFO, Adam Soldner share why SOLLiD Cabinetry has grown steadily despite the slow economy.
Tempe, AZ, May 15th, 2014 -- Their secret: a refusal to compromise quality, investment in new equipment and technology and providing first-class support to their cabinet dealers. SOLLiD has recently made an investment in a new, larger location and in new equipment that will allow them to increase production.
SOLLiD Cabinetry started off as a three man company working in a garage. They have now expanded to a new location and plan to hold an open house for their cabinet dealers to highlight their latest products and designs as well as their new showroom. The event will be held on Thursday May 15th from 10:30am – 2:30pm. It is not open to the public, but is open to existing customers. At the event, dealers will be able to see 20 displays from their Value, Designer and Thermofoil lines. The displays showcase several door styles and finishes and configurations for kitchen, bathroom and offices. Soldner says, “This month we are also bringing on a new automated spray line that will increase our daily finishing production for trim and doors from our current output of about 500 pieces to about 1500 pieces a day.”
The new showroom is located at 2636 South Wilson Street, Tempe, AZ. SOLLiD chose the new building both for the additional space and also to be more centralized to Phoenix. Soldner says, “We were able to move from two smaller facilities into one larger one. We can now have all of our production and inventory in one facility. We also have all of our offices in one place, making it easier to communicate.”
SOLLiD Cabinetry started out in 2009 with only two different door styles. Now they have three different lines of cabinetry with 25 different door styles and many color options. SOLLiD Cabinetry is a manufacturer working mostly with cabinet shops, dealers and home builders—they do not sell to the public. “At SOLLiD, we pride ourselves on building a high quality cabinet with all of the boxes being made out of plywood with a dove tail drawer box with under mount and soft close guides and hinges. Most of these things are considered upgrades for most other cabinet companies,” explains Riggs.
With SOLLiD Cabinetry, quality is paramount from start to finish during the manufacturing process for their face frame cabinets and other product lines. Heidi Speirs, Marketing Director at SOLLiD says, “It does not matter what line of cabinets you chose—whether it is from the Value line, the Designer line, or the Thermofoil line, the box is going to be the same, the quality is going to be the same. You are not going to be giving up quality because you are choosing from our Value line; you are just choosing a different door style.”
Keith Jeffreys of Keystone Carpentry, a cabinet dealer, says, “I joined the SOLLiD team several years ago when the company worked out of a 3 car garage and the 3 employees shared a tiny office space. It is a real thrill to see this new huge, modern facility with 70+ employees who love their jobs and work together to make the best products possible.”
Grayson Winn, Owner of HG Cabinets Direct says, “SOLLiD Cabinetry has exceeded my expectations of what I was looking for in a local cabinet manufacturer. Their amazing network of office staff, account representatives, operational team members and management work tirelessly to deliver a quality product that is both beautiful and economical. As a small business owner, it is imperative that I have an honest and reliable supplier like SOLLiD Cabinetry. They have been the foundation of my success as a cabinet retailer and are true innovators in their field with a first class support system.”
Jeffreys adds, “In a time when affordable, high quality, American made products are nearly impossible to find, SOLLiD is a breath of fresh air. Attention to detail, excellent quality control methods, and true team spirit among the entire company result in a top quality product that rivals high dollar custom cabinets and leaves other larger component cabinet manufacturers in the dirt.”
Visit http://SollidCabinetry.com for more information.
Name: Adam Soldner
Organization: Sollid Cabinetry
Phone: (480) 444-2402
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