In response to an article posted on Mashable, fishbat, a leading online marketing firm, discusses adults' dependency on digital media and how much time per day people spend using electronic devices
BOHEMIA, NY / myprgenie.com / ACCESSWIRE / March 28, 2014 / fishbat, a leading online marketing firm, discusses a new report from Nielsen, which reveals that American adults spend 11 hours per day using digital media.
According to a March 6th article posted on Mashable titled "U.S. Adults Spend 11 Hours Per Day With Digital Media," over 58 percent of adults in the U.S. own smartphones. Digital media is in abundance and most adults are exposed to it each day. The article says it's easy to assume that the average adult spends a lot of time using electronics. In fact, Nielsen's latest cross-platform report found that American adults (18+) spend, on average, 11 hours per day using digital media.
The article says digital media includes watching TV, listening to the radio and using smartphones. While adults watch live TV and listen to the radio the most, smartphone and Internet use ranked close behind.
Justin Maas, vice president of client relations at fishbat, a leading online marketing firm, says dependence on digital media will continue to grow as technology advances. "Technology has birthed these new kinds devices that literally do everything," he says. "You can watch TV, chat with friends, video call, play games and do business, right on your smartphone. As we find that we can do more things with these devices, we will be more dependent on them. It's astonishing that adults in the U.S. spend half the day attached to digital media devices."
As people grow more dependent, Maas says it's also an opportunity for brands to optimize their marketing campaigns. "As you can see, digital media is increasingly important in society," he explains. "It's also the best way to reach thousands of people. If your brand does not have a strategic mobile or digital campaign set in place, there's a good chance you will be losing a lot of business."
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