January 31, 2014 - Toronto, Ontario: SponsorsOne Inc, (CSE:SPO) the new marketplace for social sponsorship and commerce, is pleased to announce that it has entered into a term sheet to acquire NFU Inc., a Toronto-based digital marketing and creative agency.
"We are excited about our first acquisition. Building a global digital marketing and creative services platform is essential for the success of SponsorsOne," stated Myles Bartholomew, CEO of SponsorsOne. "The team at NFU Inc. brings global access to the worlds largest brands and professional influencers along with a world-class network of creative talent."
The NFU transaction is valued at $900,000. To satisfy the purchase price, the Company intends to issue up to 1,000,000 shares at a price of $0.90 per share. These shares will be issued as 20% at closing, 20% six months later, 30% on the first anniversary of closing and the remaining 30% eighteen months after closing. The issuance of the final 30% tranche of shares will be subject to NFU Inc. meeting certain performance criteria.
"SponsorsOne is the future of digital marketing within social networks where brands want to engage one-on-one with users," stated Adam Pearsall, CEO of NFU Inc. "The patent pending Social Sponsorship platform combined with the Social Commerce engine creates real cash rewards that translate into true economic value to the enthusiast and brands, and the social networks in which they engage."
Mr. Pearsall will assume the Chief Revenue Officer role at SponsorsOne. In this role, Mr. Pearsall will manage the acquisitions of other digital marketing agencies and social networks, and ensure collaboration and revenue agreements with major professional influencers and brands.
The pending acquisition is conditional on board approval, regulatory approval, due diligence and the negotiation of definitive documentation.
NFU Inc. is an experiential marketing agency that specializes in creating unique experiential encounters where brands own the moment, cementing their relationship with consumers. NFU Inc. designs custom programs to nurture unwavering brand affinity. Programs range from large-scale mobile tours, to PR stunts to dynamic street teams. Through NFU Inc.'s brand incubator, proprietary programs in the realm of experiential, television and media, and brick & mortar businesses are created. NFU Inc. doesn't tell brands that they can help them market to consumers effectively; NFU Inc. creates and/or invests in brands and creates consumer engagement.
About SponsorsOne (CSE:SPO)
SponsorsOne is poised to be the Engine of the Social Economy delivering both social sponsorship and social commerce. The SponsorsCloud system enables brands and influencers to identify and sponsor their online enthusiasts. The xCredit currency gives consumers real cash rewards for their authentic engagement. Social sponsorship combines the proven impact of elite sponsorship with the explosive power of social to create an entirely new way for brands, influencers and enthusiasts to connect. Social Commerce prices the value of the xCredits and social currency based on the users impact within the social network maximizing the return on investment for the enthusiasts authenticate engagement and reduces costs of marketing for Brands. Real people, engaging with real brands for real currency getting paid by the brands they love.
For more information, please contact: Investor Relations at SponsorsOne
Toll-free: (888) 948-8028 x4
Local: (519) 279-6793 x4
The CSE has neither approved or disapproved the contents of this press release.
This news release contains forward-looking statements and information that are based on the beliefs of management and reflect the Company's current expectations. When used in this news release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology, are intended to identify forward-looking statements and information. Such statements and information reflect the current view of the Company with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.
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