The Zoomer Publication targets population of 15.1 million baby boomers in the Canadian market
TORONTO, ONTARIO - CardioComm Solutions, Inc. (TSX VENTURE:EKG) ("CardioComm Solutions" or the "Company") is pleased to announce that the HeartCheckTM PEN ECG device and SMART Monitoring service were the subject of a special article in the October 2013 issue of Zoomer Magazine, published by ZoomerMedia Limited.
Zoomer Magazine is published nine times a year, and with 512,000 averaged readers, it is the largest paid circulation magazine in Canada for the mature market, with 87% percent of readers belonging to the 45 years-plus age category.
"The independent coverage we received from ZoomerMedia is a significant achievement for CardioComm Solutions. ZoomerMedia targets a demographic active in maintaining their health and their quality of life. As we age, arrhythmia risks increase as does the risk for developing further complicating pro-arrhythmic medical conditions such as high blood pressure and diabetes. The Zoomer Magazine article about the HeartCheckTM PEN and SMART Monitoring Service provides an introduction of our medical monitoring technologies directly to the Zoomer market" said Etienne Grima, Chief Executive Officer of CardioComm Solutions.
"CardioComm Solutions has been developing marketing strategies that target the "40 plus year old" consumer market, a segment of the population with some resistance to adopting self-health monitoring practices, putting off looking into symptoms they experienced, such as short episodes of irregular heartbeats or dizziness. "This affirmation of interest in the HeartCheckTM PEN and the media exposure that will be afforded through ZoomerMedia will help to get the message out to this segment of the population, urging Canadians that taking control of your Heart Health is important, a message that should resonate very clearly with Zoomer's target audience", added Simi Grosman, a member of CardioComm Solutions Board of Directors.
CardioComm Solutions will be launching a multi-level fall campaign to promote the HeartCheckTM PEN and its SMART Monitoring ECG service. This will be done, through targeted media releases, research collaborations targeting atrial fibrillation detection and stroke reduction initiatives, as well as through the new Partner Program initiative.
More information regarding the HeartCheckTM products and SMART monitoring solutions is available at the Company's web site http://www.theheartcheck.com/.
About ZoomerMedia Limited
ZoomerMedia is a multimedia company that serves the 45plus "Zoomer" demographic through television, radio, magazine, internet and trade shows. ZoomerMedia also publishes Zoomer Magazine, the largest paid circulation magazine in Canada for the mature market. ZoomerMedia is Canada's leading provider of online content targeting the 45plus age group through many properties, the key one being www.EverythingZoomer.com. ZoomerMedia also has a trade show division that conducts the "Zoomer Show", consumer shows directed to the 45plus age group and ideaCity, an annual Canadian conference also known as 'Canada's Premiere Meeting of the Minds'.
About CardioComm Solutions
CardioComm Solutions' patented and proprietary technology is used in products for recording, viewing, analyzing and storing electrocardiograms (ECGs) for diagnosis and management of cardiac patients. Products are sold worldwide through a combination of an external distribution network and a North American-based sales team. The Company has earned the ISO 13485 certification, is HPB approved, HIPAA compliant, and has received FDA market clearance for its software devices. CardioComm Solutions is headquartered in Toronto, Canada, with offices in Victoria, B.C.
FOR FURTHER INFORMATION PLEASE CONTACT:
Etienne Grima, Chief Executive Officer
This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of CardioComm Solutions and certain of the plans and objectives of CardioComm Solutions with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
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