Fort Lauderdale, FL, August 15, 2013 - RealBiz Media Group, Inc. (OTCQB: RBIZ) announces the signing of a contract to provide Prudential Select Properties with its MicroVideo App (MVA). Prudential Select Properties, located in the greater St. Louis (MO) area, will be the first Prudential brokerage to deploy a content distribution network (CDN) hosted listing video microsite for every qualifying listing in their local MLS.
The Realbiz Media Group (RBMG) Micro Video Application (MVA) platform being deployed encompasses the next evolution in search engine marketing. It provides fully interactive, free-standing video microsites that are optimized to drive search engine optimization (SEO) and Video SEO to Prudential Select’s website. The MVA tool fits Prudential Select’s goal of becoming less dependent on purchasing ads through Google. According to Gary Lombardo, Chief Operations Officer of Prudential Select Properties, “We understand the importance of organic search results. Fighting for organic search results is a more sustainable strategy than bidding for key words and paying for search engine ads.” RealBiz has designed the MVA platform from the ground up incorporating video SEO techniques with traditional SEO best practices, thereby allowing the platform and connected website to be indexed and ranked substantially higher by search engines. Gary Lombardo further commented, “Building a search engine optimized video player is only half of the equation. We are all looking for ways to differentiate ourselves from competitor websites. And the best way to do this is to provide unique content. So with the help of RBMG, we are going to create listing and community video content with the understanding that the value of unique content to search engines will help set us apart and move us up in search results.”
The MVA will be integrated into each listing on Prudential Selects website, http://discoverstl.com/. A prominent video tab on the property’s listing page links visitors to the listing’s MVA that is both web and mobile optimized. RealBiz Media Group, Inc. automatically generates and performs daily updates to the MVA for each qualified listing. An email is sent to the listing agent containing a link to the MVAs, creating a seamless marketing asset that can be promoted and shared across all online and social platforms with no need for revision. In addition to creating a network of backlinks, RBMG implements a unique set of SEO techniques, all of which combine to create significant search engine optimization and increased organic search rankings. More importantly, this drives qualified lead generation. This is a significant advantage to brokers when recruiting agents, as their website will generate meaningful leads. Gary Lombardo added “The MVA platform will show our agents that they can rely on us to provide them with good quality leads for their listings. We don’t want our agents to have to spend thousands of dollars on buying back leads generated for their own listings by outside real estate search websites! That’s not what Prudential Select is all about.”
RealBiz Media Group, Inc. President and Chief Operating Officer, Steve Marques, added, “We are thrilled to be working with Prudential Select Properties. As early adopters, their application of RBMG video tools puts them at the vanguard of the video revolution in real estate marketing, and they will benefit greatly from our platform. Ultimately, we expect our MVA and video tools to be a key industry product that will be in use on more than 2 million listings by the end of 2013.”
About Prudential Select Properties
Formed in 2002, Prudential Select Properties has ten offices in the St. Louis Metropolitan area, representing over 500 agents. They specialize in St. Louis, St. Louis County, St. Charles, Jefferson County, and Lincoln County real estate, and they strive to find their customers the best homes for sale in the Greater St. Louis area.
Prudential Select Properties has recently been named as the 18th Largest Female-Owned Business in the Greater St. Louis Region. Prudential Select ranks as the #1 locally-owned real estate firm in St. Louis. They are also ranked as #24 in the Prudential Real Estate Services national network, #3 in the St. Louis Business Journal Book of Lists of Top Real Estate firms, #2 in real estate transactions recorded by the St. Louis Association of Realtors, and are in the top 20% of real estate firms nationwide.
For more information, please call Prudential Select Properties at (314) 835-6000 or visit them online at http://www.discoverstl.com/.
About RealBiz Media Group, Inc.
RealBiz Media Group, Inc. (OTCQB: RBIZ) is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 60,000 real estate agents and brokers. Through its wholly owned HomeTourNetwork operation, the company provides a television video on demand network, a growing MicroVideo App network, and an existing Virtual Tour network. The company enjoys access to the nation’s largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs. When completed, the company is targeting distribution of its digital video network to more than 70 million households and an agent-driven MicroVideo App program.
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