NEW YORK - August 12, 2013 - SPECTRE is pleased to announce its association with Olifant Vodka. Spectre is currently working on new packaging for Olifant, anticipating the intended launch in 2014. Olifant is in the Super Premium Imported Vodka category; however, it is priced in the Affordable Luxury Vodka category.
For over 150 years, Olifant Vodka has been produced in Schiedam, Holland. It first began producing its handcrafted Dutch Vodka with its unforgettable smooth finish in 1841. Committed to export only the finest spirits for his fellow Dutchman in the distant colonies i.e. South Africa, Indonesia and West Indies; the brand “Olifant” was established. The finest Dutch grains available were hand selected and only small batches were distilled. It was then aged to secure Super Premium Quality. Professional tasters and experts agree that Olifant surpasses all Imported Vodkas in quality and price during blind comparative tasting tests.
Presently, the following is available from Olifant to utilize for Spectre’s private label brands: OLIFANT VODKA 80 PROOF, OLIFANT CITRON VODKA 70 PROOF, OLIFANT ORANGE VODKA 70 PROOF, OLIFANT VANILLA VODKA 70 PROOF, OLIFANT RASPBERRY VODKA 70 PROOF.
“We believe that with Spectre and SIPC it will accelerate Olifant Vodka in the Affordable Luxury Vodka Category which includes brands similar to Svedka Vodka, Pinnacle Vodka, Skyy Vodka and Smirnoff Vodka. One year ago we made a commitment to build a distinctive portfolio of nationally distributed private label brands. The addition of Olifant’s superior products from Holland from their Master Distiller ensures that the smooth unforgettable, full flavors, and enticing aromas of each batch for Spectre’s private label brands demonstrates that commitment. We’re excited by the growth opportunities presented in the liquor and potentially the prosecco and wine category as well. We believe that we will have a tremendously loyal consumer following and have sought out relationships to help us grow the business and continue to serve our existing consumers,” stated Darren McMahon, President.
The Company is excited to have the opportunity to enter theseareas to significantly grow the private label brands. SPECTRE intends to be a full service, national and corporate brand, beverage alcohol company that sources liquor spirits, prosseco (Italian Sparkling Wine that may rival and eclipse champagnes), wine and beer from the finest regions worldwide. The Company was founded with the intent of blending extensive industry expertise with cutting -edge business practices. The result is a dynamic, fast - growing company poised to take advantage of new trends in the beverage alcohol industry.
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