NEW YORK, NY / ACCESSWIRE / July 9, 2018 / Raycon Global, the burgeoning consumer electronics company co-founded by rapper/celebrity icon Ray J, has been dominating news with its high demand tech line since its initial product launch in November 2017. Fuel was added to the fire at CES 2018 in January, when Ray J personally debuted a new line of stylish e-bikes, scooters, smartwatches, wireless speakers and more.
Now a verified disruptor in the consumer electronics space, Raycon is determined to take full advantage of online retail channels -- Amazon, specifically. To accomplish this, Ray J has recruited the services of top Amazon merchant and ecommerce experts Wraith&Co. The innovative online retailer has a reputation for curating quality, high-end products for modern consumers on Amazon and several other platforms. ''We have our Raycon Global product site, but we are able to reach so many more people on Amazon,'' said Ray J in a FOX Business interview on March 30. ''Consumers can become aware of our products so much faster.''
Through their multichannel marketplace fulfillment model and in-house analytical software, Wraith&Co will allow Raycon to fully harness the power of Amazon and other online retail channels. ''We feel privileged, but more so excited to partner with Ray J and Raycon Global,'' said Wraith&Co CTO Steven Rozenfeld. ''Expect to see and hear a lot more about the brand throughout the second half of 2018 and leading into the new year.'' The two companies, whose missions are aligned in the sense that both are dedicated to providing products that are innovative, fun and improve the lives of their users, are poised to make a historic run.
About Ray J
As the entrepreneurial CEO of his electronics brand Raytroniks and Scoot-E-Bike in 2015/16, Ray J achieved rapid corporate growth by implementing a viral, organic marketing strategy. He secured product placements through celebrities such as Sean Combs, Brandy, Snoop Dogg, Chris Brown, Justin Bieber, Stephen Curry, Cara Delevingne, and professional athletic teams, including the L.A. Clippers and Los Angeles Rams. After finding success with his brands, Ray J secured a $31 million partnership with Cowboy Wholesale to form Raycon. He currently takes an active full-time role with Raycon, overseeing marketing and global branding strategy.
About Raycon
Raycon Global (Raycon) is a consumer electronics brand founded in 2017. Led by a team of executives and board advisors with decades of experience, Raycon is the premier global brand for innovative, high-demand electronics designed by celebrities. With offices based in New York, California, South America and China, Raycon aims to share the excitement and benefits of new technology with consumers around the world.
About Wraith&Co
Wraith&Co is an innovative online retailer that is trailblazing new roads in commerce. Powered by a vast multichannel marketplace fulfillment model and proprietary analysis software, Wraith&Co curates high-quality products for modern consumers and develops next generation technology for leading vendors. Years of industry experience have led to Wraith&Co becoming a go-to company for helping vendors navigate both international and domestic online marketplaces.
Wraith&Co: https://www.wraithco.com
Raycon - Power Your Hustle: https://rayconglobal.com
Contact Information:
Wraith&Co
Steven Rozenfeld
[email protected]
347-410-8262
https://www.wraithco.com
SOURCE: Wraith&Co