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Beverage Marketing Corp. Offers New Report on Implications of Cannabis Legalization for the Food and Beverage Markets

Monday, 02 April 2018 07:04 AM

Beverage Marketing Corporation

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A new report from Beverage Marketing Corp. and HVCK indicates food and beverage companies are uniquely positioned to lead mainstream cannabis product development; the report also offers practical guidance for market entry

NEW YORK, NY / ACCESSWIRE / April 2, 2018 / Beverage Marketing Corporation is pleased to announce the publication of "The Cannabis Revolution: How Cannabis is Disrupting the Food and Beverage Industry." This report, published by leading beverage industry consultants Beverage Marketing Corporation in partnership with emerging trend innovation experts HVCK, is the first in a three-part set analyzing the opportunities, threats, and implications of cannabis legalization and its impact on the food and beverage industries. The reports also offer recommendations for successful market entry and the development of innovative products to address the needs of an emerging mainstream market.

Beverage Marketing Corporation, Monday, April 2, 2018, Press release picture

For more information and sample data visit https://www.beveragemarketing.com/shop/the-cannabis-revolution.aspx.

The three-report series includes the currently available "The Cannabis Revolution: How Cannabis is Disrupting the Food and Beverage Industry", the soon to be published "Supply Chain Symbiosis: Why Blockchain and the Beverage Industry are the Missing Links in the Cannabis Revolution" and finally, "Cannabis is the New Alcohol: Reinventing Cannabis for Sustainable Mainstream Use". The three reports can be purchased individually, as a discounted set, or with an optional innovation Q&A session with BMC and HVCK.

The studies' findings indicate food and beverage companies are uniquely qualified to play a lead role in bringing mainstream cannabis products to market by virtue of their marketing prowess, unique distribution systems, expertise in addressing product safety, packaging challenges, etc. Based on this premise, the reports offer recommendations for proactive companies to capitalize on opportunities created by rapidly evolving legislation. They also discuss growing consumer interest in the broad range of functional benefits offered by cannabis and its derivatives, and the suitability of food, snacks, and beverages as delivery vehicles for health, wellness, functional and recreational cannabis-based ingredients.

Additionally, the reports address a broad range of practical considerations including dosage and legal concerns, consumer segmentation and education, and the impact legal recreational cannabis may have on existing beverage segments. Operational issues such as leveraging synergies with existing food and beverage distribution networks and tapping into blockchain technology to ensure secure commercialization of cannabis operations are also discussed. Through these reports, food and beverage professionals across multiple disciplines can begin the dialogue necessary to facilitate strategic planning efforts.

"Cannabis legalization poses an unprecedented sea change that will disrupt the status quo in our industry," said Michael Bellas, Chairman, and CEO of Beverage Marketing Corporation. "These reports will help food, liquid refreshment beverage and adult beverage companies begin the important process of assessing their operations and tapping into their entrepreneurial spirit to determine how they will position their companies for the future," he added.

To learn more about this report contact Charlene Harvey of Beverage Marketing Corp at 212-688-7640 ext. 1962 or visit bmcreports.com.

About Beverage Marketing Corporation and HVCK:

Founded in 1972, New York City-based Beverage Marketing Corporation is the leading consulting, research and advisory services firm dedicated to the global beverage industry. Beverage Marketing's research/analytics group offers more than 30 market reports on trends in the beverage and allied industries and also offers the DrinkTell (TM) database, the industry's one-stop destination for all things beverage. For more information please visit https://www.beveragemarketing.com/.

San Francisco based HVCK provides innovation consulting, entrepreneurial insight and program advisory to Fortune 500 companies. For more information please visit http://www.hvck.co/.

Contact:

Gary Hemphill
[email protected]
212-688-7640 ext. 1958

SOURCE: Beverage Marketing Corporation

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