Reputable local businesses in the US and around the world can now generate more business from arguably the best possible source of all using an innovative location-based mobile advertising service offered by a UK businessman
HOVE, UNITED KINGDOM / ACCESSWIRE / November 11, 2016 / A businessman based in Brighton and Hove in the UK is helping local business owners in the United States and across the globe attract customers from what could be argued the best source possible for a business - their competitors.
George Ogunsiji, CEO of QB Dynamics, a UK based marketing and qualitative research consultancy serving a global audience, is helping reputable local businesses in the US and around the world, attract their competitors' customers and he's doing it through his company's hyperlocal mobile advertising service.
The service, offered by the QB Dynamics Hyperlocal division, enables businesses and organisations to target their ideal customers, clients or patrons where they are most likely to be found, and where they are most inclined to respond or buy. The location-based targeting element is often referred to as 'geofencing'.
George Ogunsiji explains how the concept works as follows: "A consumer may be looking to buy a certain brand of shoe in a footwear retailer. She may be on the verge of making a purchase when an ad from a competing store, say, ten minutes away, appears on her smartphone offering the same pair at a 10% discount. Upon seeing the ad, the shopper abandons her purchase and goes to the competing store to buy the shoes. In this instance, the competing store has ethically 'stolen' the customer away from its rival, and businesses are doing exactly this with the mobile advertising service that we offer at QB Dynamics Hyperlocal".
While the technology and the geofencing concept is hardly new, the ability to (i) target customers based on age, gender and location, and (ii) deliver high converting digital coupons with an automated coupon redemption reminder sequence has, up until very recently, only been available to blue chip or Inc 500 companies with very deep marketing pockets. Ogunsiji says his company has made it one of its primary aims to make hyperlocal mobile marketing more widely accessible to enable reputable businesses to promote their offers to people who, based on their interests and location, are more likely to genuinely want to receive them. While businesses across a variety of sectors are using hyperlocal advertising to good effect, results are reported to be particularly impressive for auto dealerships, personal injury lawyers, ophthalmic opticians, and high street retailers.
According to George Ogunsiji, this form of advertising, when properly implemented, can provide real value to potential customers who are being sought after by businesses using the technology. "A well-executed hyperlocal mobile advertising strategy'', says Ogunsiji, "will involve presenting highly attractive offers to the consumer based on what that consumer may be doing at the time and where he or she may be doing it. The offer will match the consumer's interests and may be perceived as satisfying a genuine want or need. As a result such offers are likely to be well received or even welcomed. It's a stark contrast to the 'nuisance aspect' of some of the alternative forms of advertising."
The benefits to businesses and organisations adopting such a strategy include the ability to 'laser-target' their ideal customers wherever they are most likely to be found and where the buying intent is at its greatest. "The power of hyperlocal advertising", states Ogunsiji "can be increased further when digital coupon marketing and high-converting banner advertising are thrown into the mix. We anticipate helping more and more businesses here in the UK, US and elsewhere across the globe capitalise on these technologies to stay one step ahead of their rivals."
For more information, please visit http://www.qbdynamics.co
Contact Info:
Name: George Ogunsiji
Email: [email protected]
Organization: QB Dynamics Hyperlocal
Address: Shirley Street, Hove, East Sussex BN3 3WG, UK
Phone: +44 (0)203 389 8017
Video URL: https://www.youtube.com/watch?v=4hRx4dFnxNI
SOURCE: QB Dynamics Hyperlocal