Winners To Be Unveiled During The 2016 ERA Moxie Awards Gala To Be Held Thursday, September 15 At The Wynn Las Vegas Hotel
WASHINGTON, DC / ACCESSWIRE / August 23, 2016 / Electronic Retailing Association (ERA) (www.retailing.org) has announced the finalists for the 2016 ERA Moxie Awards, recognizing the best in television, radio, online, and mobile direct response marketing. The winners will be unveiled at the 2016 ERA Moxie Awards Gala to be held on Thursday, September 15, at the Wynn Hotel in Las Vegas.
"2016 represents a year of continuing innovation and excellence from our membership in the areas of electronic and digital direct response marketing. The finalists are extraordinary companies that have contributed immeasurably to our industry and to our association. We salute all the nominees on their stellar achievements and are excited to honor each category's winner at this year's Moxie Awards Gala," said Chris Reinmuth, Electronic Retailing Association President and CEO.
2016 Moxie Finalists
Best DR Website Design
CeraPan Perfect Grip
Direct Marketer: Hudson Home Group, LLC
Producer: Bluewater Media
Media Agency: Bluewater Media
Contributing Partner: Bluewater Digital
Joe Cross Juicer
Direct Marketer: M2 Marketing & Management Services, Inc.
Producer: Script to Screen
Media Agency: HAVAS Edge
Other Contributing Partners: Shermanart
TRYDRD.COM
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Digital Media, Launch DRTV; TV Media, HAVAS Edge
Other Contributing Partners: Conversion Systems
Best Short Form, Variety
Flexible Bungee Hose
Direct Marketer: Tristar Products, Inc.
Producer: Tristar Products, Inc.
Media Agency: MCM Havas Edge and Cannella Response Television
Get Up and Go Cane
Direct Marketer: TELEBrands
Producer: Bluewater Media
MobileHelp "Mom & Son"
Direct Marketer: MobileHelp
Producer: Mercury Media
Media Agency: Mercury Media
Contributing Partner: Conductor Productions
Best Long Form, Variety
Star Shower Motion
Direct Marketer: TELEBrands
Producer: Cole Media
WORX Switchdriver
Direct Marketer: Positec
Producer: GoConvergence
Best Short Form, Housewares
Clever Cutter
Direct Marketer: Allstar Marketing and Lenfest Media Group
Producer: Concepts TV Productions
Dirt Devil 360 Reach
Direct Marketer: M2 Marketing & Management Services
Producer: M2 Marketing & Management Services
Media Agency: Icon Media Direct
Nutri Ninja Auto IQ 2 Pro Complete
Direct Marketer: SharkNinja
Producer: GoConvergence
Best Long Form, Housewares
Shark Rocket DeluxePro
Direct Marketer: SharkNinja Operating, LLC
Producer: Script to Screen
Media Agency: Mercury Media and HAVAS Edge
The Joe Cross Juicer
Direct Marketer: Breville
Producer: Script to Screen
Media Agency: HAVAS Edge
Traeger Wood Fired Grills
Direct Marketer: Infomercials, Inc.
Producer: Infomercials, Inc.
Media Agency: EURO
Best Digital Marketing Campaign
Copper Chef Pan
Direct Marketer: Tristar Products, Inc.
Producer: Kingstar Media
Media Agency: HAVAS Edge and Cannella Response Television
Proactiv "Hydro Campaign"
Guthy-Renker, LLC
Tile: Digital Campaign
Direct Marketer: Tile
Producer: DuMont Project
Media Agency: DuMont Project
Best Social Media Campaign
Chase United MileagePlus Campaign - "Origami Awareness”
Direct Marketer: JPMorgan Chase
Producer: Quigley-Simpson
Media Agency: Quigley-Simpson
Proactiv: Julianne Hough "Dancing"
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions
Spray Perfect: The Perfect Beauty Campaign
Public Relations Firm: Marketing Maven
Direct Marketer: Plymouth Direct
Producer: Hutton-Miller
Contributing Partner: Direct Target Marketing
Best Financial Services Show
Chase United MileagePlus Campaign "Walking"
Direct Marketer: JPMorgan Chase
Producer: Quigley-Simpson
Media Agency: Quigley-Simpson
LifeLock "Faces of Identity Theft"
Direct Marketer: LifeLock
Producer: 24 WEST
Media Agency: HAVAS Edge
Contributing Partners: Blue Jiraffe Marketing, Scarpaci-Kelly
Premera Blue Cross "This is the one"
Direct Marketer: Premera Blue Cross
Producer: Envision Response, Inc.
Media Agency: DMW Direct
Other Contributing Partners: Urban Legends
Best Sports & Fitness Show
21 Day Fix
Direct Marketer: Beachbody, LLC
Producer: Scott Moss
DraftKings - Fantasy Football Weekly
Direct Marketer: DraftKings
Producer: HAVAS Edge
Media Agency: HAVAS Edge
Tai Cheng
Direct Marketer: Beachbody, LLC
Best Health Show
Jidue
Direct Marketer: ICTV
Producer: Bluewater Media
Quell "New Day"
Direct Marketer: NeuroMetrix - Quell
Producer: Mercury Media
Media Agency: Mercury Media
Other Contributing Partners: Conductor Productions
WonderFlex
Direct Marketer: WonderFlex
Producer: Paul Greenberg and Greenberg Direct
Best Long Form of the Year, Brand Response
Hoover Air Cordless Lift
Direct Marketer: M2 Marketing & Management Services
Producer: M2 Marketing & Management Services, Inc.
Media Agency: Grace C
LifeLock "Faces of Identity Theft"
Direct Marketer: LifeLock
Producer: 24 WEST
Media Agency: HAVAS Edge
Contributing Partners: Blue Jiraffe Marketing, Scarpaci-Kelly
The Joe Cross Juicer
Direct Marketer: Breville
Producer: Script to Screen
Media Agency: HAVAS Edge
Best Long Form of the Year, Direct Response
The Ninja Coffee Bar
Direct Marketer: SharkNinja Operating, LLC
Producer: Script to Screen
Media Agencies: Mercury Media, HAVAS Edge
Shark Rocket DeluxePro
Direct Marketer: SharkNinja Operating, LLC
Producer: Script to Screen
Media Agencies: Mercury Media, HAVAS Edge
Shark Rocket Powerhead
Direct Marketer: SharkNinja Operating, LLC
Producer: Script to Screen
Media Agencies: Mercury Media, HAVAS Edge
Best Short Form, Beauty
It Cosmetics "Beautiful You Collection"
Direct Marketer: Guthy-Renker, LLC
Producer: Caudill & Associates
Meaningful Beauty "Ultra"
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions
Proactiv: Julianne Hough "Body Brush"
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions
Best Long Form, Beauty
Christie Brinkley® Authentic Skincare™ 5 Minute
Direct Marketer: Atlantic Coast Brands
Producers: Caudill & Associates, DuMont Project
Media Agencies: DuMont Project, Mercury Media
It Cosmetics "Beautiful You Collection" V.1
Direct Marketer: Guthy-Renker, LLC
Producer: Caudill & Associates
Murad Rapid Lightening Regimen
Direct Marketer: Murad, Inc.
Producer: Caudill & Associates
Best Female Presenter
Julianne Hough: Proactiv "Persuasion"
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions
Cathy Mitchell: Red Copper Pan
Direct Marketer: TELEBrands
Producer: The Schwartz Group
Marie Osmond: NutriSystem
Direct Marketer: NutriSystem
Producer: Launch DRTV
Best Male Presenter
Brian Hyder: Flexible Bungee Hose
Direct Marketer: Tristar Products, Inc.
Producer: Tristar Products, Inc.
Media Agencies: HAVAS Edge, Cannella Response Television
Beau Rials: The Telikin
Direct Marketer: Venture 3 Systems
Producer: Bluewater Media
Media Agency: RC2
Eric Theiss: Copper Chef
Direct Marketer: Tristar Products, Inc.
Producer: Kingstar Media
Media Agencies: HAVAS Edge, Cannella Response Television
Best Product Expert
Akos Jankura: Plug And Safe Home Security
Inventures International, Inc.
Direct Marketer: Inventures International
Producer: My Cool Inventions
Other Contributing Partner: HSN
Jamie Kern Lima: IT Cosmetics "Beautiful You Collection" V.1
Direct Marketer: Guthy-Renker, LLC
Producer: Caudill & Associates
Eric Theiss: Power Pressure Cooker X
Direct Marketer: Tristar Products, Inc.
Producer: Kingstar Media
Media Agencies: HAVAS Edge, Cannella Response Television
Best International DRTV Show
Dirt Devil 360° Reach (Canada)
Direct Marketer: M2 Marketing & Management Services
Producer: M2 Marketing & Management Services
Media Agency: Kingstar
Proactiv UK "Glimpse"
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions
Shop Japan Slendertone V23
Oak Lawn Marketing
Best DR Radio Campaign
Carl Text
Direct Marketer: Beachbody, LLC
Producer: Beachbody, LLC
Media Agency: Marketing Architects
Pop Quiz
Direct Marketer: The Company Corporation
Producer: Marketing Architects
Media Agency: Marketing Architects
Tile: "Tile Man" and "Tile Travel" Radio
Direct Marketer: Tile
Producers: DuMont Project, Hybrid Media
Media Agencies: DuMont Project, Hybrid Media
Best U.S. Hispanic Show
Copper Chef Pan
Direct Marketer: Tristar Products, Inc.
Producer: Kingstar Media
Media Agencies: HAVAS Edge, Cannella Response Television
Copper Fit Step FX
Direct Marketer: IdeaVillage
Producer: Blue Reef Productions in collaboration with Omni Direct
Media Agency: Omni Direct
Finishing Touch Yes
Direct Marketer: IdeaVillage
Producer: Blue Moon Studios in collaboration with Omni Direct
Media Agency: Omni Direct
Contributing Partners: Blue Reef Productions
Best Short Form of the Year, Brand Response
Atlantis Rises
Direct Marketer: Atlantis Paradise Island, Bahamas
Producer: GoConvergence
Nutri Ninja Auto IQ 2 Pro Complete
Direct Marketer: SharkNinja
Producer: GoConvergence
Stride Rite Snoot
Direct Marketer: Stride Rite
Producer: Mercury Media
Media Agency: Mercury Media
Other Contributing Partners: Conductor Productions
Best Short Form of the Year, Direct Response
Gotham Steel Pans
Direct Marketers: EMSON, Gotham Steel, LLC
Producer: Cole Media
Media Agency: Lockard & Wechsler Direct
Other Contributing Partners: Gotham Steel, LLC
It Cosmetics "Beautiful You Cosmetics"
Direct Marketer: Guthy-Renker, LLC
Producer: Caudill & Associates
Marie Osmond "Mirror"
Direct Marketer: NutriSystem
Producer: Cindy Velsor
Media Agency: DDTV
People's Choice: Best Short Form
Crepe Erase CS1 V.B :120
Direct Marketer: Guthy-Renker, LLC
Producer: Launch DRTV
Glow Sharks
Direct Marketer: Intersell
Producer: Colleen Dall / As Seen on Productions
Media Agency: Diray
Contributing Partners: Santiago Marketing and Media Design Group
Woof Washer 360
Direct Marketers: TELEBrands, R & H Marketing
Producer: Concepts TV Productions
Contributing Partner: Remarkable Products
People's Choice: Best Long Form
21 Day Fix
Direct Marketer: Beachbody, LLC
Producer: Scott Moss
Traeger Wood Fired Grills
Direct Marketer: Infomercials, Inc.
Producer: Infomercials, Inc.
Media Agency: EURO
Tai Cheng for Best Long Form
Direct Marketer: Beachbody, LLC
About the Moxie Awards
The ERA Moxie Awards Gala is direct response marketing's premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet welcomes guests for a grand entrance. The Gala features live entertainment, exceptional dinner and superb company. For more information, visit site.retailing.org/d2c/moxie-awards-gala.
About the 2016 ERA D2C Convention
The Electronic Retailing Association's 2015 ERA D2C Convention is the 24th annual show where the industry's top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and network with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 130 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit www.retailing.org/d2c.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. For more information, please visit www.retailing.org.
CONTACT:
SSA Public Relations
David Syatt
[email protected]
(818) 907-0500
SOURCE: Electronic Retailing Association