NEW YORK, NY / ACCESSWIRE / January 22, 2015 / Fresh Harvest Products, Inc. "Fresh Harvest" (OTC: FRHV) today announced that the Company has made a strategic financial investment in the parent company of The Story Plant, an established media and publishing company that specializes in e-books.
The Company now has a small equity stake in the publisher as a result of its cash investment, with management citing its new initiative to begin creating proprietary digital content as one of the primary reasons for the investment. Fresh Harvest believes that The Story Plant has some exciting programs and initiatives in place that will immediately generate a strong synergy with the Company's Art & Commerce Media "ACM" division and its creative efforts.
Art & Commerce Media will work with the media division of The Story Plant, which has turned more than one third of the novels it has published into national bestsellers and is expected to release more than 35 new titles in 2015, to collaborate on creating original content that can generate revenue through licensing and advertising fees. The Association of American Publishers has identified e-book sales as representative of thirty percent of the entire trade book market, while other estimates have suggested that e-books represent more than thirty-five percent.
The Story Plant's media division, in addition to publishing books and e-books, also provides marketing and distribution services for its clients in the mediums of film and theater.
"Making an investment in The Story Plant is a very positive step in the evolution of Fresh Harvest's ACM division as a creator of original branded content. The global market for e-books is forecasted to experience rapid growth over the next five years and it is one of our top strategic initiatives to enter and experience success in this and other high growth digital media markets," stated President and CEO of Fresh Harvest Products, Michael J. Friedman.
"We look forward to a long and profitable working relationship with The Story Plant, which has a very strong foundation, experienced management team and tremendous growth potential," concluded Mr. Friedman.
The Story Plant publishing company is dedicated to publishing quality fiction while developing commercial novelists into bestselling authors. Since the company's launch in 2008, more than one third of its published novels have appeared in the top 100 of one or more major bestseller lists. The company is currently in an aggressive expansion phase being led by its two top executives, who are successful and accredited industry professionals.
President and Founder of The Story Plant, Lou Aronica, has thirty-five years of high-level experience in the book business as a leading publisher and NY Times bestselling author and Senior Vice President Mitchell Maxwell is a successful Broadway producer, director and novelist with thirty-five-years of experience in the entertainment industry. For more information, visit www.thestoryplant.com.
About Fresh Harvest Products, Inc.
Fresh Harvest Products, Inc. based in New York City is a technology solution provider focused on the development of enterprise software, software as a service (SaaS) and mobile applications for the health and wellness markets. The Company's Art & Commerce Media "ACM" division is a world-class full-service video and digital content creator. ACM works closely with The Story Plant, an e-book publisher in which Fresh Harvest has an equity stake. For more information, visit www.artcommerce.media and www.thestoryplant.com.
Safe Harbor Statement
This release includes forward-looking statements, which are based on certain assumptions and reflects management's current expectations. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. Some of these factors include: general global economic conditions; general industry and market conditions, sector changes and growth rates; uncertainty as to whether our strategies and business plans will yield the expected benefits; increasing competition; availability and cost of capital; the ability to identify and develop and achieve commercial success; the level of expenditures necessary to maintain and improve the quality of services; changes in the economy; changes in laws and regulations, including codes and standards, intellectual property rights, and tax matters; or other matters not anticipated; our ability to secure and maintain strategic relationships and distribution agreements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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SOURCE: Fresh Harvest Products, Inc.