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Attitude Drinks Inc. Announces the Joint Venture Partnership with New England WOB, LLC, a Franchise Developer of World of Beer Taverns

Monday, 05 January 2015 07:45 AM

Attitude Drinks Inc.

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NORTH PALM BEACH, FL / ACCESSWIRE / January 5, 2015 / Attitude Drinks Inc. (OTC Pink: ATTD) (PINKSHEETS: ATTD), is very pleased to announce its joint venture with New England WOB, LLC through the establishment of a new subsidiary named Attitude Beer Holding Company of which it will hold a majority interest.

New England WOB, LLC is an Area Developer developing and operating franchises for World of Beer Franchising, Inc. (WOB). New England WOB, LLC continues to hold franchise development rights for all of Connecticut and certain portions of Massachusetts, including the greater Boston area. The first location was launched very successfully earlier this year in Stamford, CT. The second location in West Hartford, CT launches within the next 30 days according to plan. Attitude Beer Holding Co. is a partner in the West Hartford location with the option to purchase an interest in the existing Stamford location over the next 24 months as well as all future locations within the territory, including the next two currently planned for the Boston, Massachusetts market. 

World of Beer is an organization with 65 company owned and franchised craft taverns in 18 states. Most World of Beers provide a selection of over 500 unique craft and imported beers, modern tavern fare, spirits and craft cocktails and a complete entertainment experience including live music, sports viewing, seasonal and local celebrations and highly trained servers with in-depth beer knowledge. See (www.worldofbeer.com) for more information.

New England WOB, LLC managing partners Glenn Straub and Dan Cecil said, "We are excited about the synergistic relationship with NEWOB and ATTD. We believe it will accelerate the brand's growth in the markets we serve."

Roy Warren, CEO of Attitude Drinks, Inc. commented, "We are excited to join and integrate ATTD into this incredibly fast growing craft tavern concept with talented people we see as the leaders in this explosive category. WOB is managed by an impressive senior management team with extensive and successful senior level careers in the food and beverage industry; including industry leading companies such as OSI Restaurant Partners, Inc., Bloomin Brands, P.F. Chang's China Bistro, Inc., First Watch and RTI." Further, Warren continued, "NEWOB was founded and is managed by two long standing entrepreneurs with whom I have done business with and admired for 27 years."

About Attitude Drinks, Inc.

Attitude Drinks, Inc. is an innovative and opportunistic beverage brand development company with a current focus on a the full commercialization of a pure milk recovery drink, exploiting recent scientific evidence, confirming the benefits of milk and protein as an exercise recovery aid. Phase III(R) Recovery is sold in select local, regional and national markets including colleges, universities, convenience stores, fitness centers and gyms, as well as online. The Company's newly formed subsidiary is the 51% owner of fast growing New England World of Beer, a major franchisor of World of Beer, a unique concept leading the development of the craft tavern category. For more information, please visit www.attitudedrinks.com.

About World of Beer

Since opening its first tavern in Tampa, Florida in 2007, WOB has grown to 65 locations in 18 states. What began as a neighborhood tavern to sample great craft beers and swap beer-talk for co-founders Scott Zepp and Matt LaFon is becoming a unique cultural phenomenon celebrating the world of craft beers, great food and camaraderie. Centered on a diverse selection of local and global craft beers, delicious "tavern fare" and live music, WOB offers the best craft variety on the planet to the beer aficionado and casual beer fan alike.

Learn more about World of Beer at www.worldofbeer.com 

About New England World of Beer LLC

New England World of Beer, LLC was established in 2013 to franchise and develop World of Beer locations in their New England based territory. Stamford, Connecticut was the first location launched during the summer of 2014, and NEWOB will open its second restaurant in West Hartford, Connecticut in January 2015 with plans to continue the aggressive roll out plan. NEWOB's two managing directors are Glenn Straub and Dan Cecil both of Palm Beach County Florida. Glenn and Dan have broad business experience as entrepreneurs, operators and developers, having managed numerous businesses and commercial real estate ventures. 

Forward Looking Statements

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

CONTACT:

Roy Warren, CEO
Attitude Drinks, Inc.
561.227.2727
[email protected]
www.attitudedrinks.com

 

SOURCE: Attitude Drinks, Inc.

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