Atlanta, GA / ACCESSWIRE / December 18, 2014 / recent study by CarLingo identifies a great opportunity for solutions that help reduce negotiation in the car buying process. In fact, this research indicates that consumers really dislike negotiation, and would pay a lot of money to avoid it.
CarLingo leveraged Qualtrics' Research Suite to survey 266 car shoppers. The results of this consumer car shopping survey reveal some interesting insights into consumers' thoughts around negotiating with car dealers. Specifically:
- Two thirds (66%) of consumers would pay a premium to avoid negotiation; on average, this amounts to $626 per vehicle.
- More than two-thirds (79%) of consumers would demand a savings to suffer through a long, drawn-out negotiation with the dealer. On average, they would demand $1,064 per car.
But not all consumers hate negotiation. Of the 266 car shoppers surveyed, they were split 50/50 between those that would prefer a fair price with no negotiation, and a lower price with negotiation. Half of consumers don't mind a negotiation, if they can get a lower price as a result.
"These interesting findings will have an impact on how the industry builds solutions for consumers,"said CarLingo CEO and Founder Steve Greenfield. "Clearly there's a large segment of consumers who see great value in avoiding negotiation with the dealer. CarLingo will be looking to capitalize on this information by developing consumer-centric shopping and buying solutions that reduce or eliminate negotiation."
About CarLingo, LLC
CarLingo, LLC is focused on eliminating pain and frustration and helping to build consumers' trust and confidence by allowing users to track progress and validate decisions through every step of the new car shopping and buying process. Uncertainty in the process typically leads to stress, pain, and lack of trust between consumers and car dealers. CarLingo reduces consumer uncertainty and pain in the process of car shopping and buying. CarLingo helps consumers in their vehicle selection, establishing fair price, valuation of their trade-in vehicle, and determining a monthly payment that fits their budget. When the consumer is ready to purchase, CarLingo empowers them to be a well-prepared, well-informed car buyer.
CarLingo, LLC
3423Piedmont Road NE, Unit 525
Atlanta, GA United States 30305
(678) 576-9972
(678) 576-9972
Call
Send SMS
Add to Skype
You'll need Skype CreditFree via Skype
SOURCE: CarLingo, LLC