CORAL GABLES, FL / ACCESSWIRE / December 18, 2014 / What started in the "grass roots" is now a multi-billion dollar a year industry. According to IBISWorld, the global market for vitamin and supplement products is expected to have a compound annual growth rate of 7.4%, and is currently valued at $18 billion in revenue. The data cites that these "impressive growth figures in the past five years" are a result of Americans becoming more health conscious and disposable income levels recovering from the recession.
Axxess Pharma (AXXE) is a focused healthcare company dedicated to providing a wide range of products to improve the lives of patients and consumers worldwide. The company's products are targeted to improve health-related conditions and furthermore, Axxess intends to market these products with affordable pricing with widespread availability.
Today the Company announced that they have partnered Roc Nation Sports on their first three boxing events under the throne boxing banner and the first event will be scheduled at none other than Madison Square Garden on Jan 9. Axxess Pharma and Roc Nation Sports will work together to promote the TapouT Muscle product line and throne boxing events. "As a company, TapouT Muscle shares our desire to innovate and do things differently and we are excited to work with them beginning with our first event on Jan. 9," states Michael Yormark, President and Chief of Branding at Roc Nation.
This morning, shares of Axxess have jumped another 6% from the previous close. This latest announcement comes on the heals of Axxesss securing a purchase order from Muscle Foods USA, a large nationwide sport and nutrition distributor, for the full line of Axxess Pharma/AllStar Health Brands TapouT products.
MusclePharm Corp (OTC:MSLP) has seen a rebound this week. After falling to lows of $8.05 on Monday, the stock has recovered by as much as 10% with highs this morning of $8.85. The Company offers a complete range of powders, capsules, tablets and gels. Its portfolio of recognized brands, including MusclePharm(R) Hybrid and Core Series, Arnold Schwarzenegger Series(TM) and FitMiss(TM), are marketed and sold in more than 110 countries and available in over 35,000 retail outlets globally.
In its most recent PR, MusclePharm announced that its brand ambassador, Tiger Woods, would be presenting the TV segment, Fueling Performance, which began airing earlier in December. The feature was covered on Golf Channel's "Morning Drive" and "Golf Central," as well as during coverage of the PGA TOUR's Hero World Challenge, hosted by the Tiger Woods Foundation.
Minerco Resources, Inc. (OTC:MINE) has begun to steadily rebound since November. Following lows of $0.0022, the stock has moved back as much as 118%. As of most recent weeks, Minerco has traded relatively sideways between $0.003 and $0.004 with the most recent momentum favoring the bulls.
Just last week the Company announced that Advantage Sales and Marketing will be the official broker for VitaminFIZZ, Minerco's lightly sparkling, vitamin-enhanced beverage. Advantage will take an aggressive lead on placing VitaminFIZZ in key chain and independent accounts, initially focused in the Southwest region of the US. In addition, the company will assist in promotion, marketing, advertising planning, and execution through its network of in-store partners and in-house experts.
As an increasing number of the population seeks to avoid costly medical issues and focuses on prevention through diet, supplementation and exercise, it is expected that the demand in this market segment will provide market participants with continued opportunities. Among the most proactive consumers within the industry are the baby boomers, those who are in their 50s and 60s, which represent a large demographic looking toward supplements to maintain health and wellness. Furthermore, the "active lifestyle" generation has opened even more opportunity for companies like these to offer unique product mixes to take advantage of the increasing want from these demographics.
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SOURCE: Daily Stock Reporter