Thane Housewares Introduces The H2O(TM) HD Steam Cleaner And H2O(TM) PowerX(TM) Steam & Vacuum Cleaner As The H2O(TM) Brand Generates Over 1.2 Billion In Worldwide Retail Sales
TORONTO, ON / ACCESSWIRE / December 17, 2014 / Launched in 2007 by global consumer product powerhouse Thane Direct, the H2O(TM) Mop continues to be steaming hot! Having just reached the major plateau of ten million units sold and more than $1.2 billion in worldwide retail sales, the H2O(TM) Multifunctional Cleaner welcomes two new siblings to the family, the all-new H2O(TM) HD Steam Cleaner and H2O(TM) PowerX(TM).
Ever since its introduction, the H2O(TM) Multifunctional Cleaner has continued a high-profile product evolution, culminating in the worldwide top-seller H2O(R) X5+. Having set a new standard in the steamer category, the H2O(TM) Multifunctional Cleaner further cements its leadership role with the introduction of the two newest steamers.
The sleek and contemporary H2O(TM) HD Steam Cleaner provides High Definition cleaning backed by the unparalleled power of Steam and the latest in H2O Digital Steam Cleaning technology. With easy-to-use features such as the removable Water Tank, Quick-Release Hand Held Steamer and a Foldable Handle, cleaning the home has never been so effortless.
Thane takes the H2O(TM) Multifunctional Cleaner to even new levels of home care with the unprecedented all-in-one H2O(TM) PowerX(TM) Steam & Vacuum Cleaner. For the first time ever comes a single appliance that combines the market-leading H2O(TM) Steam Cleaner with a powerful Vacuum Cleaner capable of handling Wet & Dry messes. Easily convertible from upright to Hand Held and suitable for hard surfaces as well as carpet, the H2O(TM) PowerX(TM) Steam & Vacuum Cleaner makes cleaning a breeze - and is the only appliance needed to clean your home from top to bottom.
Ideal for cleaning virtually any surface in the home and 100% percent chemical-free, the H2O(TM) Multifunctional Cleaner family of steam cleaners useno chemicals to keep the home clean and green. Super-maneuverable with their 360 degree pivoting triangular shaped head, Independently-tested to kill up to 99.9% of bed bugs, dust mites, and certain types of bacteria and viruses, the H2O(TM) line of products are extremely powerful, yet lightweight and always easy to use.
Thane Direct has succeeded in making the H2O(TM) Multifunctional Cleaner a worldwide triumph, launching the now-iconic household product in well over 100 countries. From half-hour entertaining and informative infomercials to home shopping television to major mass retailers everywhere, Thane Direct's H2O(TM) Multifunctional Cleaner has burgeoned into a mega home improvement brand enthusiastically embraced by consumers and celebrated by retailers.
To help bring the message of the H2O(TM) X5+ to people who care about their homes and apartments, Thane enlisted the TV hosting talents of the infomercial industry's top pitchmen, Anthony Sullivan. In the company's current H2O(TM) X5+ infomercial program, Sullivan really puts the product through the paces in eye-opening demonstrations that have to be seen to be believed. No matter what's thrown at the product, the H2O(TM) X5+ passes the tests with flying colors.
Reflecting the steamer's unparalleled popularity, such major international retailers as Robert Dyas in the UK have honored the H2O(TM) X5+ with their top sales awards.
"Thane is excited to launch the two newest members of the top-selling and ever-growing H2O(TM) family, the H2O(TM) HD Steam Cleaner and H2O(TM) PowerX(TM). We are confident that these extraordinary all-new H2O(TM) Multifunctional Cleaner appliances will become embraced by major retailers and consumers throughout the world. The tradition of excellence in home cleaning continues with Thane's introduction of the H2O(TM) HD Steam Cleaner and H2O(TM) PowerX(TM)," said Daniela Todorovic, President of Thane Direct.
"Ten million units sold, more than $1.2 billion in sales, a major infomercial superstar, a consistent performer on home shopping and honored by leading retailers around the world, the H2O(TM) Multifunctional Cleaner brand has risen to the highest levels of consumer trust and performance. We could not be more proud of the success of the H2O(TM) Multifunctional Cleaner and look forward to its continued worldwide success," said Amir Tukulj, CEO of Thane Direct.
About Thane Direct:
Headquartered in Toronto, Thane Direct is a global leader in the multi-channel direct marketing of consumer products in the fitness, health & beauty and housewares product categories. Thane Direct's distribution network spans the globe in well over 100 countries across the world's most prominent markets, as well as corporate subsidiaries, strategic partners and distributors. All marketing channels are maximized which include direct response TV, home shopping networks, catalogues, retail, print advertising, credit card inserts, and the Internet. Thane develops and acquires products and distribution rights, arranges low-cost manufacturing, and then markets its products through its various distribution channels.
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SOURCE: Thane Direct