Company Issues Update on New Flavors, Production and New High Performance Beverage Sweepstakes
CAVE CREEK, AZ / ACCESSWIRE / December 12, 2014 / High Performance Beverage Co. (OTC Pink: TBEV) (PINKSHEETS: TBEV) (the "Company") is pleased to issue an update covering their new flavors, production and new sweepstakes.
New Flavors:
As previously announced, the company retained Allen Flavors to create several new flavors for their High Performance Sports Drink. Several new flavors have been created and the Company will now proceed with several focus groups over the holidays in order to narrow down the best choice for two new additional flavors.
Production:
The Company has already developed the new look for their bottling and labels. After careful consideration and consulting with their Advisory Board, the Company feels that the best time to launch their High Performance beverages will be after the holidays when they have determined their new line of flavors and consumers are done traveling and are back to their normal routines. The timing will also free up retail shelf space and any marketing efforts should have a greater impact on the introduction of the product to the retail industry.
Distribution lines on both coasts will be ready to receive product during the 3rd week of January when the Company anticipates initiating production. Upon initial distribution, the Company's online store will be selling all flavors of the sports drink.
High Performance Beverage Sweepstakes:
The Company is proud to announce their first High Performance Beverage Sweepstakes being held from December 15, 2014 until January 31st 2015. The Company will randomly select 100 entrants who will receive a voucher for a free bottle of the High Performance Sports Drink. 10 entrants will receive one free case of their favorite flavor of the High Performance Sports Drink and 1 grand prize winner will receive a one year's supply of 3 cases per month for 12 months.
In order to enter go to High Performance Beverage's website www.highperformancebeverage.com and click on the Sweepstakes Banner from December 15, 2014 to January 31, 2015. Fill out the information required and you will be automatically entered into the sweepstakes. Winners will be selected on February 02, 2015 and will be instantly notified via email. All winners will be listed on the Company's website.
*One entry per household*
Toby McBride, High Performance Beverage Company CEO, stated, "A tremendous amount of work and effort has gone into the Company over the last two months. We are confident that all of our hard work is finally paying off and we are optimistic about the success of our product once it hits the market. We are fully committed and prepared to do everything within our power to execute all business opportunities and are excited to finally bring our product to market in January." He also stated, "The Company is also currently determining ways to strategically increase shareholder value and plans to announce any significant changes as they become ratified."
About High Performance Beverage Company:
High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.
Safe Harbor:
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.
CONTACT:
High Performance Beverage Co.
Public Relations and Shareholder Information
Joseph M. Vazquez III
Phone: (800) 767-9396
Email: [email protected]
SOURCE: High Performance Beverage Co.