WHITEFISH, MT / ACCESSWIRE / December 11, 2014 / Rum, and especially super premium rum, is a fast-growing segment of the spirits market. According to IWSR, rum was easily the fastest growing segment of the global spirits market from 2000 to 2010, showing 40% growth over that time. Spiced rums more than doubled over the same period, and flavored rums grew by over 50%. Consumers the world over are embracing rum as a drink to be sipped on its own or in a booming number of fancy cocktails that make the standard rum and Coke look quaint and outdated. Distillers large and small are jumping into the space as demand grows from a consuming public looking for something new.
Public company investors looking for growth opportunities on the American markets have a few options, but not many. According to the Beverage Information Group (BIG), privately held Bacardi has 4.6% of the total U.S. spirits market with Bacardi Rum, a share that grew 0.5% in 2012. Diageo's (NYSE:DEO) Captain Morgan Rum is next up with a 3.0% market share and 0.9% growth. Pernod-Ricard (OTC:PDRDY) offers Malibu coconut-flavored rum as well as the more traditional Havana Club Cuban rum. However, much of the growth in rum is fueled by smaller brands sporting entries into the spiced and flavored categories. According to the same report from BIG, super- and ultra-premium brands grew by nearly 7% in 2012 while value brands and premium brands were relatively flat or declining.
Enter Blue Water Global Group (OTC:BLUU). The company is readying distribution of two new premium brands, Blue Water Ultra Premium Rum(TM) and the spiced Blue Water Caribbean Gold(TM) Premium Rum. Produced in the Dominican Republic from organically grown sugar cane, the brands will be initially distributed in St. Maarten, Dutch West Indies and will target the area's extensive tourist trade. Over 1.5 million people visit St. Maarten each year, most of them coming ashore from cruise ships, and Blue Water is positioned to take advantage of this market in more ways than one.
The company expects to open its first Blue Water Bar & Grill(TM) in St. Maarten in the first half of 2015. This restaurant is the first of many, planned to create a dependable brand of open-aired tiki bar restaurants strategically located near cruise ship ports throughout the Caribbean. It is a solid brand strategy in a region that lacks identifiable, quality food and beverage opportunities for the largely Western tourist base. As the restaurants and the rums spread throughout the region, the co-branding between the two business lines should only reinforce each brand.
Considering Blue Water's tiny market cap of about $3 million, investors looking for growth potential in the premium spirits market may want to take a look at the company. The Caribbean is booming, rum is flowing and there is a tremendous market opportunity for the right public company.
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SOURCE: Emerging Growth LLC