WHITEFISH, MT / ACCESSWIRE / November 19, 2014 / You can look the world over and never find a tourist destination as perfectly designed and rich in potential as the Caribbean, where hundreds of tropical islands create a seemingly endless palette of sights, sounds, and activities drawing in millions of vacationers every year from the U.S. and around the world, many of them returning again and again. The Caribbean is the cruise industry's mother lode, where huge people-packed ships can glide from port to tropical port, representing billions of dollars in revenue to cruise-focused companies like Carnival Corp. (NYSE: CCL). To hungry island economies, the continuous supply of tourist dollars underpins almost everything, and promises to grow as the Caribbean becomes one of the world's top vacation destinations. St. Maarten in the Dutch West Indies, for example, is visited by over 1 1/2 million people annually, and it's just one of many developing ports.
From a market opportunity standpoint, the Caribbean is a prime example of a rising sea lifting all ships, and it's the principal target of Blue Water Global Group, Inc. (OTC: BLUU). But Blue Water is not just another company jumping on a hot bandwagon. Their investment is based upon a carefully researched opportunity to fill an important niche in the Caribbean food service sector. It's no surprise that food plays a big role in any vacation experience, and Blue Water has identified a major weakness in the Caribbean restaurant base.
Part of this lack of attention to island food service opportunities is no doubt due to the emphasis that major cruise lines, like Norwegian Cruise Line Holdings Ltd. (NASDAQ: NCLH), tend to put upon on-board food. The association in people's minds between cruise ships and food is so solid that cruise ships are seen by many as floating food courts. But today it's becoming increasingly clear that cruise passengers are looking for more than ship-based fare, no matter how diverse the cruise industry attempts to make it. In the case of the Caribbean, visitors want their island stops to include great local restaurants that better capture the atmosphere of the Caribbean.
What Blue Water found was that Caribbean ports are still limited in food service options, with a few high-priced gourmet style restaurants surrounded by a scattering of small family-owned restaurants that are overpriced and of variable quality. It became clear that what is badly needed is a strong and dependable restaurant brand, offering a memorable Caribbean experience, a brand so consistent in quality and affordable in price that returning visitors would always look for it. It would start on one island, but soon spread throughout the region, offering both new and returning tourists a name that would come to be associated with great food, a great atmosphere, and a feeling that this is a can't-miss part of a Caribbean vacation.
To this end, Blue Water is developing a restaurant brand that targets exactly those goals. The Blue Water Bar & Grill is designed to capture the look and feel of the Caribbean, with a large covered patio offering an open-air environment and water view, a pool with a swim-up bar, and fire pits to enhance the effect. To this will be added dependably high-quality food at reasonable prices. The company is already in the final stages of getting government approval for their first restaurant in St. Maarten, one of the busiest and most popular of all Caribbean ports. From there, Blue Water plans to expand at the rate of approximately one new location annually to Aruba, Barbados, Cozumel, Grand Cayman, and Nassau.
Building On A Market Foundation
Too many companies go to significant effort and expense to capture part of a market, and then fail to leverage their investment by expanding on their brand. It's a mistake that Blue Water has been careful to avoid. As they start up and grow their Caribbean restaurant base, the company is simultaneously developing a line of premium Caribbean rums, to serve at their restaurants and for customers to take home with them via retail distributors. The idea is to strengthen the Blue Water brand in the mind of the consumer as the essence of a Caribbean good time, something that the consumer can take back with them as a reminder. Rum is the quintessential drink of the Caribbean, and not lost on Blue Water is the fact that the power of their brand will grow as tourists serve these premium rum products to friends and neighbors on their return, all while talking about the great times they had in the Caribbean.
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Blue Water has been developing the line of premium rums through their wholly owned subsidiary, Blue Water Beverage Brands, Ltd. The rums, produced in the Dominican Republic, are made of organically grown Caribbean sugar cane, harvested at the peak of freshness, and carefully crafted by a master rum maker. The first two Blue Water rums, Blue Water Ultra Premium Rum(TM) and spiced Blue Water Caribbean Gold(TM) Premium Rum, are furthest along, and will be offered very soon through distribution channels to islands beyond St. Maarten, such as the exclusive St. Barts, French West Indies, and Anguilla, British West Indies. Rum is a fast growing spirit, appreciated by leading spirit producers like Suntory Beverage & Food Ltd. (OTC: STBFY) and Brown-Forman Corp. (NYSE: BF-A), both of which have expanded their rum presence.
Additional Separate Financial Support
Besides their well-structured restaurant and rum branding efforts, Blue Water has managed to develop an additional source of asset growth. Blue Water's President and CEO, J. Scott Sitra, also founded and heads Taurus Financial Partners, and has considerable experience in taking companies public, along with an in-depth knowledge of securities law. Through a strategic alliance agreement with Taurus, Blue Water is able to participate in early stage equity investments and future spin-off transactions. By marketing this experience, and covering various procedural costs involved in taking a company public, Blue Water obtains blocks of stock in compensation. This is stock that will later be sold to provide a long-term flow of financial support for Blue Water's other endeavors. The company has executed two such equity investments to date and is in the process of conducting more.
Benefits Of A Multi-Pronged Approach
The inevitable rewards that arise from sound initial planning should continue to benefit Blue Water Global Group as it grows on multiple fronts. The company has built and integrated these multiple operations so that they should provide ongoing support to one another. It is a well laid out approach that is not common in development level companies.
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SOURCE: Emerging Growth LLC