SALT LAKE CITY, UT / ACCESSWIRE / November 11, 2014 / Top Shelf Brands Holdings, Inc.’s (a Nevada Corporation) (TEMN) management is pleased to announce that it has signed an agreement with Blue Martini, Inc. to co-promote the debut of Top Shelf’s exciting new brand, the erotic herbal-infused Besado Tequila. The unveiling party will be held on Nov. 19 at the Blue Martini in Boca Raton.
Blue Martini, Inc. operates a chain of premier martini lounges, which collectively rank as the fourth-highest seller of alcohol through a retail establishment in Florida. There are 12 Blue Martini locations throughout the country, eight of which are in Florida. These lounges feature over 40 martini specialty drinks, an excellent quality tapas food menu with live entertainment complimenting its energetic atmosphere.
"We are thrilled to help promote this new exciting brand of tequila," said Steve Day, a Blue Martini, Inc. partner. "The buzz around the release of Besado will surely result in more traffic to our locations."
Subsequent to the unveiling party, there will be several more Besado promotional events at each location over the next few months. It should also be noted that a company "mixologist" has created the "Besado Blue," a great tasting new cocktail which will also debut at the Nov. 19 party and will be exclusively sold only at Blue Martini locations.
"We are very excited to team up with the talented people at Blue Martini and the demographics of their clientele match our target market from our business model," said Alonzo Pierce, CEO of Top Shelf Brands, Inc. "This truly is an example of a symbiotic relationship that will benefit both companies well into the future."
In addition to the eight locations in Florida, Blue Martinis can be found in Las Vegas, Nevada; Bellevue, Washington; Plano, Texas and Phoenix, Arizona.
In conjunction with the release of Besado, Top Shelf has signed on for Besado to be a co-sponsor of 97.9 WRMF’s “No Snow Ball Concert” featuring Christina Perri, Gavin DeGraw, The American Authors, Nico and Vinz and Matt Nathanson. The concert is set for Dec. 13 at the Mizner Park Amphitheatre in Boca Raton.
"This is just how I envisioned that the Besado product would be introduced to the world," Pierce said. "The opportunity to be a sponsor of the star-studded No Snow Ball Concert is just simply the icing on the cake."
About TSB: www.drinktopshelf.com
Top Shelf Brands Holdings incubates, creates, markets and supplies branded alcoholic beverages with an initial offering of Tequila, Liqueur and Bourbon. Being a federally licensed importer and supplier of alcoholic beverages gives us a competitive edge. Top Shelf Brands is dedicated to "Incubating and Creating Brands People Talk About". Top Shelf Brands is positioned to capitalize on the $1 trillion spirits industry. Strong growth in the industry is anticipated primarily in the premium category.
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Top Shelf Brands Holdings, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE: Top Shelf Brands Holdings