Announces Marketing Strategy for Remainder of 2014
CAMPBELL, CA / ACCESSWIRE / October 30, 2014 / iHookup Social, Inc. (OTC Pink: HKUP) (PINKSHEETS: HKUP), a mobile/social app that enables singles, groups and the socially active to connect quickly and efficiently, offering local, real life ‘hook-up’ opportunities, is pleased to announce that the Company’s app has reached #9 on the highly competitive “Paid App” category for Social Networking in the United States. The ascension in the rankings is the iHookup Social’s highest to date and places it well above some of the preeminent brands in the mobile – social dating marketplace.
"We are very pleased to see the App rise to a top 10 ranking among paid apps in our category," stated Robert Rositano, CEO, iHookup Social. "This rise in ranking through a period of strategy adjustment for the company is most notable and can be attributed to the company’s focus on organic growth and virility of the mobile-social dating category, along with our ongoing test media, a reduced advertising spend and our further refinement of our in-app pricing model."
The Company has also announced that beginning October and for the remainder of Q4 2014, the Company has shifted a portion of its resources from acquisition of downloads to bolstering SEO, adding social marketing efforts, adding venue based offers as well as testing additional channels of public relations outreach. The Company’s mobile media partner and strategic advisor, Deep Forest Media, has strongly encouraged the Company to focus on community development and engagement, versus paying the greatly increased advertising rates for app marketing in the final three months of the year. App marketing prices rise sharply in Q4, driven by major retailers and holiday ad buys by the industry top brands.
"While this strategic diversion of Company resources may reduce our download and registered user growth during the period, it also allows us to enhance features and target locally recognized events to engage our current community of iHookup Social users," stated Rositano. "Our recent inclusion on Facebook’s App Center is one venue which we firmly believe requires additional attention and resources. Avoiding an over spend during the holidays affords us an opportunity to take advantage of the tremendous Facebook opportunity and to prepare for a focused effort moving toward Valentines Day and the first quarter."
iHookup has launched an Investor Portal and Information Center at http://www.glntv.tv/ihookup.
From time to time, iHookup Social will provide market updates, news and additional information via its website www.ihookupsocial.com, the Company's Facebook page and others www.facebook.com/ihookupnow.
iHookup Social, Inc.
iHookup Social, Inc. is a mobile Social Dating App positioned at the intersection of dating, social media and location-based connections.
About iHookup:
iHookup endeavors to enable singles, groups and the socially active to connect quickly and efficiently with local, real life 'hook-up' opportunities. This is the iHookup difference. Not only does the company's ever-refining technology help create meaningful connections of all varieties; it also facilitates the real-life meeting and offering-up of locally relevant locations to engage these new connections. These participating venues complete a circle of service that allows iHookup Social to be both matchmaker and concierge, providing a unique opportunity for consumer brands to offer incentives to a growing network of socially active singles and mobile users. iHookup Social, where real people make real connections... and where real businesses pay to be their host. www.ihookupsocial.com
Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.
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