BROOKFIELD, WI / ACCESSWIRE / October 29, 2014 / Trident Brands Incorporated (OTCQB: TDNT), through its wholly owned subsidiary, Everlast Sports Nutrition, today announced the introduction of a breakthrough weight management system designed specifically for women - Everlast Lean.
Everlast Lean is a 2-step system for daily use. Step 1 is an easy-to-drink breakfast beverage powder mix. It features Fabuless(R), a patented, natural plant oil blend that curbs appetite so effectively that scientific trial subjects reduced caloric intake up to 30%. Step 2 is a metabolism boost tablet featuring the patented ingredient Teavigo(R), a natural green tea extract scientifically proven to support the body's metabolism. It includes a full vitamin and mineral blend designed for women.
Michael Browne, ESN president, explains what inspired the new product, "One word describes weight loss products: 'confusing'. This situation only benefits those who want to make money selling short cut products or diet books. Current science suggests that there's one sure way to control weight - cut net calories. Eat less, burn more, keep it up over time. Everlast Lean provides consumers with a simple, scientifically proven solution to their weight management goals."
A recent high profile study has compared many different weight loss diet programs and concluded that net caloric reduction drives weight loss - the numerous and various diet programs, popular with some consumers, make little difference. (Study reference below)
Michael Browne concludes, "We went to some of the world's best nutrition experts to design Everlast Lean, something that would be easy to commit to every single day: Everlast Lean is easy to drink; won't make you feel like you're starving yourself; is supported by science, and uses quality American made ingredients only."
Website: www.Everlastnutrition.com
About Trident Brands, Inc.
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.
About Everlast Worldwide
The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Jon Jones, Canelo Alvarez and Reggie Bush, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. For more information, visit www.everlast.com.
About Weight Loss Science:
Here is a link to a study, published in the New England Journal of Medicine, assessing different weight loss diets:
http://www.nejm.org/doi/full/10.1056/NEJMoa0804748
http://www.turner-white.com/pdf/jcom_nov09_diet.pdf
This is the concluding sentence of the commentary (second link)
"Adherence to caloric reduction by itself, rather than diet characteristics, appears to be the most important issue."
About Fabuless and Teavigo(R)
Fabuless(R) is a patented emulsion made from two naturally occurring dietary lipids - palm and oat oils. To date, there have been nine (9) published clinical studies on Fabuless. Demonstrated results were 12.5% - 30% reduction in energy intake.
Teavigo(R) is the world's purest green tea extract. It was developed for its potency and purity, with a minimum of 94% EGCg to maximize healthful benefits, and minimize impurities. Other green tea extracts have a much lower concentration of EGCg. Substantial documentation is available confirming the safety and efficacy of Teavigo. Teavigo is caffeine-free, and also free of any herbicide or pesticide residue.
Both ingredients are products of DSM, a global science-based company active in health, nutrition, and performance materials.
CONTACT:
Trident Brands, Incorporated
1-262-789-6689
[email protected]
SOURCE: Trident Brands, Incorporated