Michelle Parisou Fastest Growing New Fashion Brand in SE US

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12/12/2013 [ACCESSWIRE]

Designer Michelle Parisou


December 12, 2013 / ACCESSWIRE / Designer Michelle Parisou has opened over 75 store accounts among leading US independent retail boutiques in as many days in the Southeastern US after the debut of her 2014 Collection of International Resort Wear in Palm Beach, this past August 21, according to company sales executives.

National Sales Manager, Guy Bailey said, “The industry has never seen anything like this immediate response for a new line--something like this only comes along every 10 years or so. It has just been overwhelming. This is a major brand in the making,” Bailey said.

"Big Name stores such as Marley’s on Worth Avenue, Palm Beach, and Christine Fox, Warrenton, VA were some of the first to recognize the brand’s superiority and place substantial orders," Bailey said.

"There are so many things that go into this success story, but it is Michelle’s sense of fashion and her ability to distinguish the line with an elegant international flare, that has captivated the market," he said.

True to her French heritage, American born Designer Michelle Parisou, who produces exclusively in Europe, said she saw the opportunity to create sophisticated, care free French print apparel, which fits the American woman.

Parisou said, "The French never take themselves too seriously. They will dine in an expensive restaurant, but if you look closely, their dog will be under the table. A French woman will wear a couture dress with flip-flops in summer or combat boots in winter."

"My garments reflect this easy style and whimsy; they are as comfortable with casual accessories by day or Cartier by night," Parisou added.

Branded under the designer’s name, “Michelle Parisou” the new line features carefree elegant French prints made from the designer’s own Élan stretch fabric which has been “ instantly perceived as superior to anything on the market in this category, ” according to Bailey.

Bailey said he feels the brand has delivered on the market’s need for high quality print ready to wear garments, at a competitive price point, not offered in department stores. "The essence of the Michelle Parisou line is a fit American women can rely on and at a price they can afford," Bailey said.

Designed for today’s fashionable women’s lifestyle, the line offers ‘Fashion that Travels’ in a small carry bag. It features fitted dresses, tunics, tops and leggings in sizes that range from extra small to extra large in the designer’s fabric, a soft and stretchy blend which is wrinkle proof, and machine washable.

Other well known fashion leaders Bailey named who have invested in the new Michelle Parisou Brand were: Celeste’s, Cashiers, NC; Brigadoon, Naples, FL; Snappy Turtle, Del Rey, FL; Peacock’s Plume, New Bern, NC; Tracy Scott, Vero Beach FL; Cloister Collection, Sea Island, GA; and Paul Simon for Women, Charlotte, NC.

The Michelle Parisou wholesale line is now sold nation-wide through a group of independent regional sales representation firms. Company Marketing Director, Robert Chandler, said Michelle Parisou "expects to be carried in over 200 stores by September 2014."




Source: Michelle Parisou


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Wednesday, December 11, 2013By GG

Great New Designer