New ‘State of the E-conomy’ data indicates consumers are spending more online; Y-o-Y mobile commerce growth doubles and APAC leads emerging markets
AUSTIN, TX, June 26, 2013 – (Eteligis via Accesswire) — As analysts predict the global e-commerce market to reach $1 trillion by the end of 2013, e-commerce platform Bigcommerce today shares additional insights with new data on the heels of National Small Business Week.
The findings take a deep dive into a sample size of more than 35,000 online businesses and looks at how the rise in e-commerce is affecting the online entrepreneur and consumer buying habits globally.
State of the E-conomy: By the Numbers
Overall health in e-commerce: More people are gaining financial independence and starting their own online businesses.
-Globally, the e-commerce market is up 162 percent from 2012. Bigcommerce saw a 70 percent increase in the number of new e-commerce entrants from this time last year (Q1 2012 vs. Q1 2013).
-Independent online businesses grew their revenues by 17 percent over last quarter (Q4 2012 to Q1 2013).
-More people are creating a second source of income by starting their own online stores while working a full or part-time job, a trend known as "moonlighting." Recent data shows that 49 percent of Bigcommerce store owners in the U.S. and 48 percent in Australia are burning the midnight oil, working on their online businesses well into the early morning hours.
Mobile commerce showing huge gains: The iPad is the world's favorite shopping tool. Overall mobile shopping growth is trending to double Y-o-Y growth.
-iPad mobile shopping sales up 363 percent with $22M in sales Q1 2013
-iPhone mobile shopping sales up 377 percent with $13M in sales Q1 2013
-Android mobile shopping sales up 345 percent with $7M in sales Q1 2013
Online consumer spending increasing: Not only are consumers shopping online more frequently, they're buying more each time they shop. The data shows a steady increase in the average order price (the total price of a one-time online purchase). This may be indicative of a profound rise in online consumer confidence and the availability of items not found in traditional brick-and-mortar stores.
-Global: The average order price for online shoppers is $116 per order, up 21 percent from $95 in 2011 and 13.7 percent from $102 in 2012
-United Kingdom: $85 is now the average, up 51 percent from $56 in 2011 (up 23 percent from 2012)
-Australia: $143, a 20 percent jump from $118 in 2011 (up 9.2 percent from 2012)
-United States: $105, an 8 percent increase from 2011 (up 5 percent from 2012)
APAC leads emerging markets in e-commerce growth: Japan, China among top markets riding the e-commerce wave. Fastest-growing markets by number of new online stores created show significant year-over-year gains.
-Japan: 109 percent Y-o-Y growth
-China: 80 percent Y-o-Y growth
-New Zealand: 69.9 percent Y-o-Y growth
-United Arab Emirates: 63 percent Y-o-Y growth
"Economists need look no further to prove that e-commerce is thriving," said Eddie Machaalani, co-founder and co-CEO of Bigcommerce. "It's incredible to see this kind of explosive growth, with new e-commerce entrants up 162 percent over last year. It's certainly proof positive that more people are finding entrepreneurial success online especially when they're armed with the right tools."
As the heat index in the e-commerce market continues a steady climb, Bigcommerce is also riding a wave of tremendous growth.
The e-commerce platform recently hit the 35,000 online store milestone, and has processed 17 million orders and powered $2 billion in online sales globally since it launched four years ago. Bigcommerce has seen its own business nearly double each year with more than 1,400% growth in SaaS revenue, two global offices and 260 employees worldwide. In 2013, the company launched over 30 new app integrations (now with over 100 apps like Mailchimp, HubSpot and SumAll) and launched 10 new modern design themes.
"We are laser focused on providing businesses all the tools they need to start and run a successful online store, and we're seeing the fruits of our labor pay off with increased revenue across our global network," said Mitchell Harper, co-founder and co-CEO at Bigcommerce. Just a few short years ago, merchants needed a five-figure budget to launch a professional online store, but today all you need is a few hundred dollars and a few hours. We like to think of Bigcommerce as the only platform with all the features you need to set up a beautiful online store, plus hundreds of useful apps you can use to completely customize your store and tie it in with software you already use to manage inventory, track sales, run marketing campaigns, etc. it really is the easiest way to sell more online."
Additional resources:
-More on the State of the E-conomy data (link to infographic on the blog)\
About Bigcommerce
Bigcommerce is the leading e-commerce platform for fast-growth businesses, enabling them to easily launch professional online stores in hours, not weeks or months. Existing clients Gibson Guitar, Zaggora.com, YETI Coolers and over 35,000 others are using Bigcommerce's built-in e-commerce and marketing capabilities to sell more with less effort. Bigcommerce was founded in 2009 by two Aussies turned part-time Texans with a vision to build a scalable, powerful e-commerce platform for every small to medium business in the world.
SOURCE Bigcommerce