The competition in over the top social media apps is getting intense as more companies jump into the skirmish to release the next best thing in staying connected. Google (NASDAQ: GOOG) released a unified messaging service app last week called Hangouts that merges its various messaging platforms including: Google Talk, Google+ Hangouts, Messenger and Google Talk for Google+ into one platform. The app effectively repackages the old Google Talk app and updates it with innovative features. The unified app can handle messaging as well as video chats and works between handsets, tablets and PCs. The new app also monetizes with its additional features. The company has offered up an iPhone version of the app as well. It’s all about cross platform utilization and Google want to make certain that as many persons as possible are using its products and services rather than its competitors'. Google Hangouts for iOS is about getting more eyeballs on its ads.
On the heels of Google’s news, Research in Motion (NASDAQ: BBRY) announced this week that its BlackBerry Messenger product, touted as one of the company's most significant services, will be available to Apple's iOS platform shortly and to Google's Android platform later this summer. BlackBerry Messenger, or BBM, is BlackBerry's best chance of drawing in customers. The company has had its share of problems lately and is banking on the new service to help business. The popular messaging service doesn't cost users anything, offers read receipts, and is secure. BBRY’s BlackBerry 10 has improved on BBM's base by giving it screen sharing, voice calls, and video chats. The app is a wonder for real time communication between two people and groups of people. According to BBRY, the app has over 60 million monthly users.
For MEDL Mobile Holdings Inc. (OTCBB: MEDL) it’s all about reaching the mobile brain and the company continues to build on its success in the mobile apps venue with the announcement this week that music super producer, Timbaland, has made a financial investment in HangWith, Inc. Timbaland's extraordinary work in the music industry has been acknowledged globally, garnering him such accolades as a People's Choice Award, BET Hip Hop Award, numerous Teen Choice Awards, and many Grammy Awards. His artistic associations include some of the largest names in contemporary music today including Jay Z, Justin Timberlake, Beyonce, Nelly Furtado, Snoop Dogg, Madonna and Missy Elliott. Timbaland plans to use Hang w/ and its revolutionary live-streaming platform to transport fans behind the scenes and into the fascinating world of music.
The Hang w/ app has is currently in the top 30 on Apple's App Store. The wildly popular app enables live, real time video to be sent from one phone to multiple phones. 3,829,000 total user sessions have been generated thus far with 26,000 active users on average. The app has surpassed its 500,000th broadcast with more than 16,000 new broadcasts daily. These numbers translate into a 720% increase in active users and a 2,363% increase of total user sessions in just six weeks. Anyone with an iPhone device can connect immediately to potentially millions of fans via three minute live-streaming video broadcasts. The Android version is scheduled to be released soon.
Unlike Google (NASDAQ: GOOG) Hangouts or other celebrity streaming services such as Ustream, Hang w/ is the first and only platform designed to deliver and monetize a live celebrity video experience via mobile. Hang w/ is taking MEDL to the next level and the company and investors are excited at the prospect. The ground-breaking Hang w/ app provides MEDL with a strong advantage in social media as a first mover in the mobile video market. MEDL has the critical elements for success in place and it is only a matter of time before shares in the company begin trading appreciably higher.
For investors, the news could not be better. Led by an extraordinarily creative and dynamic management team who has successfully been able to attract top notch talent, clients, and partners, Medl has an unusually inventive business model with potential for plentiful streams of high margin revenue and multiple attractive exit opportunities. In comparison, digital platforms, such as Google and Facebook (NASDAQ: FB) have median lifetime values of between $100 and $200 per user. MEDL apps have been downloaded 18 million times and more than three million of those users have the implementation of the company's Mobile Brain. Using metrics based only on MEDL's three million users of the Brain, at a lifetime value of only $25 to $35 per user, the company’s current valuation could be between $75 million and $105 million. This could prove to be a good entry point.
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